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56 Reasons Why Most Corporate Innovation Efforts Fail
Innovation is in these days. The word is on the lips of every CEO, CFO, CIO and anyone else with a three-letter acronym after their name. As a result, many organizations are launching all kinds of “innovation initiatives” — hoping to stir the creative soup.
This is commendable. But it is also, all too often, a disappointing experience.
Innovation initiatives sound good at first blush, but they usually don’t live up to expectations. And the reasons are many.
What follows are 56 of the most common — organizational obstacles I have observed in the past 35 years of consulting with more than 140 well-meaning corporations claiming they wanted to increase innovation.
If you have five minutes, see which ones are familiar to you. Then, sit down with your Senior Team… CEO… innovation committee, or team and jump start the process of going beyond these obstacles.
56 Reasons Why Most Corporate Innovation Initiatives Fail
- “Innovation” framed as an initiative, not the normal way of doing business
2. Absence of a clear definition of what innovation really means
3. Innovation not linked to company’s existing vision or strategy
