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Brainstorming & the Power of Three
There is a definable arc to an effective ideation session
Every brainstorm session you will ever facilitate or attend, like any good movie you will ever see, can be divided into three parts: the beginning, the middle, and the end.
No matter what the topic, who’s in the room, or how stale the muffins, you will cycle through the same three phases again and again. How well you will cycle through these phases is another story.
Three. Not two. Not four. Not one. Three.
The more attuned you are to threeness, the more likely it will be that the sessions you facilitate will be successful. Here’s a quickie overview:
1. THE BEGINNING (preparing the ground)
This is the “foreplay” stage of brainstorming — the mood and context-setting effort that will either make or break the session.
While the specific look and feel to the beginning may vary from session to session, the outcomes you are aiming for will not:
