How Groundhog Day (and Face the Music) Can Revive Your Business Before It’s Too Late

It’s time to get out of your burrow and see the light of day

“Life has a curious way of repeating itself.” — Bill Murray

T.S. Elliot’s iconic poem, “The Wasteland”, was first published in 1922. And ever since then, the first line of that poem has been quoted so often it has become a meme for many: “April is the cruelest month.”

I beg to differ. It’s February by a long shot.

Bottom line, February sucks.

It’s short. It’s cold. And it’s sandwiched in between two other questionable months, January and March, especially if you live in a climate where Winter rears its ugly head.

When push comes to shove, there’s only two good things about February — Valentine’s Day (February 14) and one of the weirdest holidays in the known universe: Groundhog Day (February 2).

Photo by Jack Bulmer on Unsplash