How to Increase Your Odds of Attracting a BIG AHA

A breakthrough moment is much closer than you think

Mitch Ditkoff
9 min readJul 2, 2024

What is it that allows some people to get creative breakthroughs while others get only creative breakdowns — alternately blaming themselves, society, and their increasingly suspect astrological configurations?

Is it true that people who experience breakthroughs are “gifted”? Or are there other factors at work — factors that we (the people) have more control over than we might think?

While nobody can deny that some people seem to be blessed with “creative leanings” (i.e. Mozart at 4), research has shown that anyone can have the much sought after AHA! experience — that is, if they immerse themselves in the little understood process of creation.

“Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.” — St. Francis of Assisi

Time and again, the literature bears this out: great creative breakthroughs usually happen only after intense periods of intention, immersion, struggle — even madness.

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Mitch Ditkoff

Co-Founder of Idea Champions and Face the Music. Author of Storytelling for the Revolution, Storytelling at Work, Unspoken Word and Free the Genie. Human being