Metaphors Be With You
How to Understand “Free the Genie” the Easy Way
2 min readMar 30, 2024
When Steve Jobs first introduced the iPod to the world, he distilled his pitch down to a single metaphor. In just six words, he communicated the essence of this breakthrough product in a way that people could easily understand.
“A thousand songs in your pocket.”
No charts and graphs were needed. No technological specs. No headbanging statistics. Just a memorable image.
