Metaphors Be With You

How to Understand “Free the Genie” the Easy Way

Mitch Ditkoff
2 min readMar 30, 2024

When Steve Jobs first introduced the iPod to the world, he distilled his pitch down to a single metaphor. In just six words, he communicated the essence of this breakthrough product in a way that people could easily understand.

“A thousand songs in your pocket.”

No charts and graphs were needed. No technological specs. No headbanging statistics. Just a memorable image.

Free the Genie — a breakthrough service of Idea Champions – is not a thousand songs in your pocket. But it gives you access to something even greater — your own untapped brilliance.

Here are 5 metaphors to help you understand the power of Free the Genie.

1. A GPS for the Creative Process

A navigational tool that helps you arrive at your destination

2. An Online Brainstorming Session

A meeting of creative minds in cyberspace

3. A Chiropractic Adjustment of the Mind

A simple way to unlock and unleash brilliance

4. Jumper Cables

The spark you need to get back on the road to success

5. A Treasure Hunt

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Mitch Ditkoff
Mitch Ditkoff

Written by Mitch Ditkoff

Co-Founder of Idea Champions and Face the Music. Author of Storytelling for the Revolution, Storytelling at Work, Unspoken Word and Free the Genie. Human being

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