Move the Hole!

If you’re not getting results, make a different kind of effort

Mitch Ditkoff
3 min read2 days ago
Photo by Mihai Nițu on Unsplash

I like what Edward deBono, the originator of “lateral thinking” once said about the phenomenon of creative people trying to get results, but coming up empty:

“If you are digging for oil and don’t find any, move the hole!”

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Mitch Ditkoff

Co-Founder of Idea Champions, Face The Music & Sage Catalysts. Author of Storytelling for the Revolution, Storytelling at Work, Unspoken Word and Free the Genie