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The 10 Personas of a Highly Effective Brainstorm Facilitator
WHO you are is even more important that what you DO
Allow me to make a wild guess. You have participated in more than a few sessions in your life. Yes?
And allow me to make another wild guess. Many of those sessions left you feeling underwhelmed, disappointed, and doubtful that much of anything was ever going to happen as a result of your participation.
Yes, again? I thought so.
There’s a ton of reasons why most brainstorming sessions under-deliver, but the main reason — the Mount Olympus of reasons (drum roll, please….) is the brainstorm facilitator.
Armed with a short list of ground rules, a flip chart marker, and a muffin, most brainstorm facilitators miss the mark completely.
The reason has less to do with their process, tools, and techniques than it does with their inability to adapt to what’s happening, real-time, in the room.
In an all-too-professional attempt to be one-pointed, they end up being one-dimensional, missing out on a host of in-the-moment opportunities to spark the…
