Why You Need to Ask Why

The solution to your problem is much closer than you think

Mitch Ditkoff
4 min readJun 26, 2024
Photo by Ludovic Migneault on Unsplash

Some years ago there was a big problem at one of America’s most treasured monuments — the Jefferson Memorial in Washington, DC.

Simply put, birds in huge numbers were pooping all over it, which made visiting the place a very unpleasant experience.

Attempts to remedy the situation caused even bigger problems, since the harsh cleaning detergents being used were damaging the Memorial.

Fortunately, some of the National Parks workers assigned to the case were curious and began asking why — as in:

“Why was the Jefferson Memorial so much more of a target for birds than any of the other memorials?”

Photo by Library of Congress on Unsplash

A little bit of investigation revealed the following:

Birds were attracted to the Jefferson Memorial because of the abundance of spiders — a gourmet treat for them.

Spiders were attracted to the Memorial because of the abundance of midges (insects) who were nesting there.

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Mitch Ditkoff

Co-Founder of Idea Champions and Face the Music. Author of Storytelling for the Revolution, Storytelling at Work, Unspoken Word and Free the Genie. Human being