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Metaphors Be With You
How to Understand “Free the Genie” the Easy Way
When Steve Jobs first introduced the iPod to the world, he distilled his pitch down to a single metaphor. In just six words, he communicated the essence of this breakthrough product in a way that people could easily understand.
“A thousand songs in your pocket.”
No charts and graphs were needed. No technological specs. No headbanging statistics. Just a memorable image.
Free the Genie — a breakthrough service of Idea Champions – is not a thousand songs in your pocket. But it gives you access to something even greater — your own untapped brilliance.
Here are 5 metaphors to help you understand the power of Free the Genie.
1. A GPS for the Creative Process
A navigational tool that helps you arrive at your destination
2. An Online Brainstorming Session
A meeting of creative minds in cyberspace
3. A Chiropractic Adjustment of the Mind
A simple way to unlock and unleash brilliance
4. Jumper Cables
The spark you need to get back on the road to success
