Metaphors Be With You

How to Understand “Free the Genie” the Easy Way

When Steve Jobs first introduced the iPod to the world, he distilled his pitch down to a single metaphor. In just six words, he communicated the essence of this breakthrough product in a way that people could easily understand.

“A thousand songs in your pocket.”

No charts and graphs were needed. No technological specs. No headbanging statistics. Just a memorable image.

Free the Genie — a breakthrough service of Idea Champions – is not a thousand songs in your pocket. But it gives you access to something even greater — your own untapped brilliance.

Here are 5 metaphors to help you understand the power of Free the Genie.

1. A GPS for the Creative Process

A navigational tool that helps you arrive at your destination

2. An Online Brainstorming Session

A meeting of creative minds in cyberspace

3. A Chiropractic Adjustment of the Mind

A simple way to unlock and unleash brilliance

4. Jumper Cables

The spark you need to get back on the road to success

5. A Treasure Hunt

An engaging game to help you find what you’re looking for

“You can’t solve a problem on the same level that it was created. You have to rise above it to the next level.” — Albert Einstein

Introducing Free the Genie
What people are saying about Free the Genie
The creators of Free the Genie have provided services to these companies
Testimonials from our clients

CONTACT: genie@ideachampions.com

Free the Genie facilitators

Mitch Ditkoff
Val Vadeboncoeur
Stevie Ray McHugh

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